Lu's idea portfolio​

For my Advertising Production class, we were asked to create a captivating and cohesive commercial with three random concepts. Each student was assigned with an object, a location and a brand with which it had to create a storyboard, description and technical script.

My three words were: Book, boat and BMW. 

As you can imagine, it was tough to unite all three concepts while keeping a realistic and on-brand storyline. The hardest part was having to make a commercial about a luxurious car brand taking part in a boat. Although challenging, the end product reflects how sometimes the most surprising and odd combinations can create the most creative and charming works of art. 

Now, without further adieu I present to you:

“Don’t be a Mark, be a Tom”