Lu's idea portfolio
Tinder
In the middle of a world pandemic, one can sometimes feel lonely. To make matters worse, meeting new people seems borderline impossible. However, in a technologically driven world, there is a modern approach to dating and socializing: apps.
Sadly, the use of dating apps is still a bit taboo and some people are embarrassed to try them. They are so concerned with how others would perceive them if they knew they used dating apps that they miss a great opportunity.
I would do an ad campaign for Tinder so that people see how common it is for others to use dating apps. The purpose of the ad campaign would be to take the ‘taboo’ out of dating apps and add some humour and lighthearted fun to it.
Following the technological and modern culture of today, I would put electronic billboards in different metro/subway stations which tell funny, charming and true stories from Tinder users. This would be an interactive ad as the content of the campaign would come straight from the source: the users. In order to participate, they would have to download the tinder app (if they don’t already have it), scan a QR code available at the location and write their experience. The experiences would change every minute so that those waiting in the metro/subway can entertain themselves. Our target audience would be people in their late teens, all throughout their late 20s.
The options from which the public can choose from are:
Your biggest ick or turn off
Your biggest turn on
Your funniest or most unique date
The best pick up line you’ve given or received
