Lu's idea portfolio​

With 32850 reviews and a 4,6 rating, the T&N Original Mattress is one of the best memory foam mattresses in the market. With its own T&N Adaptive® foam, it is able to provide the maximum quality without compromising the comfort of the user. Due to its advanced technology, features like pressure relief, support, cool sleeping, versatility, coziness, adaptivity, durability, heat-wicking and heat-trapping are no longer only present in dreams.  

Tuft & Needle is one of the most notorious and acclaimed online selling mattress companies. It has really good positioning so the marketing goals identified are: to give more personality to the brand as a way to create a closer bond with customers; win the trust of those who are reluctant to buy online mattresses, generate visits to the web, increase sales and differentiate the brand from competitors

The ad is based on the idea that we are all different and therefore, we all sleep differently. Throughout the commercial, a series of diverse sleeping positions and scenarios will be shown as a way to highlight how the T&N Original Mattress adapts to them all. It plays on the idea that as the mattress has a memory and adaptive foam, it remembers every single one of its customers and shapes itself to give them the best night of sleep. 

The personification of the mattress, the comedic tone and the relativity of this ad, allows Tuft & Needle to show a friendlier and closer face.  The hope is for everyone to feel identified and part of the T&N community.