Lu's idea portfolio​

Whether you believe that minimalism is a growing trend or a massified lifestyle, one thing is true: it is a phenomenon that is worth studying. The final project for my Market Research class consisted in analysing the minimalism market and proposing a service or product that would align to the wants and needs of this part of society. 

Below you can find my presentation and in-depth paper dissecting all of the different aspects of the minimalistic culture as well as how my product proposal would come to play with it.